REGARDING THE WRITING "HOOKS"

- Through the use of personal experiences, observations and CONCRETE examples, this manages to grab the reader’s attention much more effectively than general or abstract information.

- A brief anecdote or a funny memory – related to the topic you are writing about – are always effective to use. YOU MUST ALWAYS USE ELEMENTS YOU KNOW ABOUT don’t use ideas that don’t even convince you.

- The unexpected or the unforeseen is often more efficient to use than the ideas/elements that we might all know about. If you are including, for instance, a reference to a public figure, don’t use the gossip about these celebrities (unfortunately, a lot of people do). It is better to write about public figures that have done philanthropy, politics, culture or that may be considered intellectuals. You ought to be up-to-date with news and events, at least go and leaf through the newspapers.